Digital marketing has become an integral sales tool for companies of all sizes across the globe. It is an electronic extension of your business marketing strategy that connects your products and services to previously untapped masses of potential customers.
With the advent of the internet a completely interdependent relationship has been created between technology and the consumer. Making that relationship work for you is not only good 21st century business, it’s become essential to your company’s overall success and growth strategy.
Here are just a few points to illustrate the importance of digital marketing:
- According to the International Telecommunications Union (ITU), more than 3.2 billion people around the world now access the internet, making it virtually impossible to ignore as a marketing tool.
In addition to creating and maintaining a compelling website, corporations are increasingly turning to social media to increase sales and monitor company performance.
- 56% of adults on the internet use more than one social media platform